I really hate the word ‘impact’. It makes me think of things which are hard and aggressive: a meteorite colliding with the earth; a fist connecting with a face. It brings to mind the forcible contact of one object with another. In research terms, this is the way ‘impact’ is often done. We imagine it moving with velocity, in a linear direction. We conduct our research and only afterwards think about its impact – then we try to force our ideas out into the world, to leave our mark. We talk about ‘impact acceleration’. And once the impact has been felt, the crater has been made, we tend to leave it there and move on.
This model limits us in many ways. Les Back, in his article ‘On the Side of the Powerful’, describes how big research stars have been turned into ‘impact super heroes’ in Sociology, advising cabinet ministers and giving evidence to select committees. He argues that this tends to produce an arrogant, self-crediting, boastful and narrow public version of the discipline. Furthermore, Back contends, this orientation is more likely to produce reformist ‘empirical intelligence’ than radical ambition (probably because you can get policymakers to listen to you if you tell them what they want to hear). In his analysis of the 96 Sociology Impact Case Studies submitted to REF 2014, Back found that only 20 per cent involved speaking truth to power. Our meteorites don’t strike the earth as hard as we think.
I never set out to have an impact. When I joined Sussex as a junior lecturer in 2005, I almost immediately began receiving disclosures from women students who had experienced sexual violence. The institution (like many others) was fearful, and took refuge in denying the existence of a problem. Indeed, to borrow Sara Ahmed’s analysis, I became the problem: the ‘institutional killjoy’ who wouldn’t shut up. I reached out to NUS, and worked with them on Hidden Marks, the first national prevalence study of violence against women students. This established that there was, indeed, a problem. After this, NUS commissioned me to study the ‘lad culture’ which frames student-on-student sexual violence, a topic which had enough scope for sensationalism to pique the interest of the media. In the midst of a rather unhelpful moral panic, we started to build a community. Various student – and faculty-led initiatives developed. We collaborated with organisations from the women’s sector. After years of lobbying, last year we finally managed to get a Universities UK task force to demand institutional action.
During this time, I went back and forth between research and engagement, engagement and research, and each shaped the other. I became concerned with the weaknesses of ‘lad culture’ as a concept – its one-dimensionality, its lack of context, its capacity to create ill will. I was troubled by the punitive interventions being envisaged by institutions and some activists, and how these might exacerbate oppressions linked to intersecting issues such as race and class. I started to think about the cultures of the neoliberal university, how they frame violence and inhibit disclosure, and how individualistic, disciplinary responses seem to be the only ones available. My intellectual journey around ‘lad culture’ meant that when I was asked by Imperial College to come and deal with their ‘naughty boys’, I instead proposed a project on how their institutional culture interacted with gender issues. Another research and engagement journey began.
This is not the linear model of ‘impact’: I am not the meteorite making a crater. I would like to return to another word I have used consciously already – ‘engagement’. In contrast to impact, engagement is a two-way process. It implies dialogue. You engage people in conversation; you treat them as equals; you are part of a community of practice. You do not shoot your expertise down, like a meteor, from above. Engagement also means a promise – and as a survivor of sexual violence myself, I made a commitment many years ago to make our universities safer places to be. It is often said that impact and engagement are not the same thing. This is true, in REF terms – to demonstrate an impact, you need to show that something has changed as a result of your conversations. But to think you can achieve the change without an ongoing conversation carries certain assumptions about the scholar’s relationship to the world.
To enter the conversation of engagement also means being open to feedback, and I have noticed that once people start focusing on ‘impact’ they can lose the capacity to grow. When your big idea becomes a ‘brand’ this generates a whole set of concerns about its promotion, and you may become territorial and protective.
This could very easily have happened to me. Seven years after Hidden Marks, there is a lot of activity around ‘lad culture’ and sexual violence in universities. There are some fantastic feminists out there. However, while we try to make change we are also trying to make our own craters; Impact Case Studies are forming in the background of every discussion. I try to remember that when we are all about the impact, we lose sight of the ideas. We see competitors where we should see colleagues; we think less about the work and more about who gets the credit.
The way impact is framed by key higher education organisations is vague but not altogether unhelpful. HEFCE defines impact as ‘an effect on, change or benefit to the economy, society, culture, public policy or services, health, the environment or quality of life, beyond academia’. In the Stern Review, it was pointed out that the academy (both institutions and REF panels) had interpreted this definition in very narrow and strategic terms. This ‘will to impact’, and the meteors it has created, perhaps says more about the cultures of the sector than it does about the impact agenda itself.
My advice: concentrate on doing the very best research you can, on issues you care passionately about. My work on sexual violence in higher education has been a labour of love. I still have hope that research can be ‘impactful’ and have radical ambition – but I think that probably happens when you are focused less on the demonstrable impact of your work and more on what you want to change. So forget about your crater and think about your community, however you define it.